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From Battle Cry to Brand: The Rise of Protect Ya Neck

From Battle Cry to Brand: The Rise of Protect Ya Neck Before it was printed on hoodies, stitched into snapbacks, or stamped across billboards, Protect Ya Neck was a warning shot. A lyrical war cry. A declaration that the Wu-Tang Clan wasn’t coming into the rap game, they were taking it. And from that powerful phrase emerged something bigger than a song, A brand. A movement. A mindset. Welcome to just a sample of the origin story of Protect Ya […]

todayApril 24, 2025 388